• Who’s Writing This Thing?

rAdvertising

Advertising and marketing that doesn't suck.

All posts tagged consumer insights

Hey Google: Give Me Back My Cookies

Tech giants Google, Microsoft, and Facebook have all made plans to replace cookies. This stems from a desire for the giants to have more control over the $120 billion dollar digital advertising industry. Now, I’ve long disliked cookies (except for the gooey kind that my mother makes), so normally I’d cheer for anything that leads to their demise. However, this move reduces competition in the digital advertising space and makes me nervous about the ever-diminishing ability for consumers to control their privacy on the internet.

You see, normally I delete cookies every month or so. On one hand, I like that I don’t have to log onto Amazon every time I fire up Firefox. On the other hand, I also don’t like retargeting ads stalking me after I do competitive research or troll the internet. It’s refreshing to wipe my cookies every once in a while–to wipe the slate clean.

If Google and the ilk replace cookies, I am concerned that I will no longer have the option to make myself relatively anonymous anymore. I know nothing in this world is free and the price of ‘free’ services like Facebook are my information, but I should still have some control. It’s frightening that my information could fall solely into the hands of few tech companies. If these companies cut out the more than a thousand competitors, they will have created an oligopoly on my information, and who knows how invasive they could become?

As an aspiring ad maven, I should be at peace with tracking data. The reality is that I’m not. I understand the need for accurate information to maximize advertising effectiveness and consumer insights. I just wonder at what point we have a moral obligation to draw the line. And as of right now,  I might not love cookies, but at least I know how they taste.

Learn how to opt out of targeted Google+ ads

Leave a comment
by jonathandecosta on November 3, 2013  •  Permalink
Posted in advertising, big data, big ideas
Tagged account planning, Advertising, consumer insights, cookies, digital advertising, Facebook, Google, marketing, Microsoft, tracking

Posted by jonathandecosta on November 3, 2013

https://adsthatdontsuck.wordpress.com/2013/11/03/google-give-me-my-cookies/

  • Tweets

    • Other evil rulings from supreme court in last two weeks: legal for a coach in high school to bully kids into prayer… twitter.com/i/web/status/1… 1 month ago
    • RT @SenWarren: In Massachusetts, so-called crisis pregnancy centers outnumber legitimate abortion care providers 3 to 1. We need to crack d… 1 month ago
    • RT @AOC: I will explain this to you slowly: exercising our right to protest is not obstruction of Congress nor an attempt to overturn democ… 1 month ago
    • I advanced to the Pearl League on Duolingo https://t.co/0piU1nM1Tf 2 months ago
    • RT @IGN: “I’m getting to a point where I feel like I made it out of Potter OK and I’m really happy with where I am now, and to go back woul… 4 months ago
  • Recent Posts

    • It’s Time to Get Social Without Fearing the FDA
    • Branding: Honesty is Truly the Best Policy
    • The Top 5 Most Strategically-Driven Advertisements of 2013
    • Hey Google: Give Me Back My Cookies
    • Novel Idea: Stop Publishing Crappy Content
  • Archives

    • September 2014
    • February 2014
    • December 2013
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • June 2013
    • May 2013
    • April 2013
    • March 2013
    • February 2013
    • January 2013
Create a free website or blog at WordPress.com.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • rAdvertising
    • Join 1,250 other followers
    • Already have a WordPress.com account? Log in now.
    • rAdvertising
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar